40 under 40

Philadelphia Business Journal lists Clelland Green in elite group of CEO's

Whether leadership is an inherent quality or an acquired attribute is the subject of much debate. But itís a trait that youíll find in many of the people profiled on the following pages of this yearís Philadelphia Business Journal "40 Under 40.? This edition marks our 12th annual look at forty individuals under the age of 40 who are making their mark on this region.

In addition to leadership, our winners share a few other qualities: vision, tenacity and business acumen. These arenít the type who yield to a battered economy or settle for the status quo.

Congratulations to all of the winners. Weíll hold an awards banquet recognizing them on April 23 at the Sheraton Society Hill. Thanks to all who participated and a special thank you to our sponsor, Drexel Universityís LeBow College of Business.

Lyn Kremer
Publisher

Headlines
"Self-directed health plans shift risk, cost to workers" - ACH in the Christian Science Monitor
August 12, 2002

"Uncovering Unbundling" - Article Featured in Human Resource Executive
May 3, 2002

"40 under 40" - Philadelphia Business Journal lists Clelland Green
March 29, 2002

ACH CEO Named to CareGain Board of Advisors
February 26, 2002

New model applies Internet to realize managed care's potential
November 1, 2001

Inc 500 rates America's Choice in country's top 500 growing companies
October 30, 2001

Philadelphia Business Journal features America's Choice
October 29, 2001

Philadelphia Inquirer features America's Choice
April 9, 2001

ACH Newsroom Main Page



Clelland Green

Clelland Green Name: Clelland Green
Birthdate: March 22, 1963
Title: Chief Executive Officer
Company: Americaís Choice Healthplans, Houston
Type of Company: Online third-party benefits administrator
Hometown/birthplace: Born in England; moved to Willow Grove at age 8
Current residence: Newtown Square
Education: Bachelorís degree, Dickinson College

Leadership

Achieving early success: When I was very young and too dumb to know any better, I took an opportunity to start a company. The reason I got that opportunity was that I worked hard, was very analytical and provided the right information at the right time.
Turning point/defining moment in your career: Around 1994 to 1995, HMOs provided employers with really cheap premiums for health insurance, and we ended up losing a fair amount of business because we couldnít compete in price. It forced me as a businessperson to define markets where I could be successful.
Motivating colleagues: The best way to motivate...is to empower them, be supportive and make sure we are driving toward a common goal.
Characteristics of a good leader: Integrity, trustworthiness, charisma, good strategy and good vision.
Biggest accomplishment to date: Basically, on a shoestring, we designed, surveyed, tested and deployed (in 1999) the countryís best Internet site for delivery of health benefit programs. Itís a significant accomplishment, and one the Philadelphia area can be proud of. In spite of Silicon Valley (and other high-tech hot beds), the best software in an industry that represents 10 percent of the economy is right here.
Biggest disappointment: The separation between myself and my old partner. It led to a lot of success and it wasnít a difficult situation, but it was disappointing when we realized it wasnít going to work.

Community

Community/civic involvement: I am on Caregainís advisory board, a defined contribution plan recently formed in Princeton.
Your role in the region: The area that Iím most interested in is the education of children in economically depressed areas. I see a great need, and Iím looking for ways to try and create some equity between the wealthy communities and the poor communities. The children that come out of the city are our future. ...We need to invest in that.

Life Lessons

Mentor: Carter Schelling, president of 3655 Inc., a business consultant who really helped me with a lot of my strategic thinking. Paul Kravoi introduced me to total quality management. Steve Goodman, with (Philadelphia law firm) Morgan, Lewis & Bockius, is someone Iíve relied on terribly for business and strategy advice, and advice on raising capital.
Best advice youíve received: Not directly, but Jack Welch (former CEO of General Electric) said, and Iím paraphrasing: Iíve made a lot of mistakes in my career. I wish I had acted on my instincts sooner. (In other words), if your instincts are telling you something, and youíve got data to back it up, donít wait to make a decision.
Worst advice youíve received: I raised venture capital in April 2000. It was a different time. The advice was "shoot for the moon.? I think shooting for the moon instead of looking at capabilities was the worst advice, but it was the mantra of the day. We closed the day the markets crashed.
Your advice to the next generation: To get as much education as you can. Understand what it is youíd like to do and do research to figure out how to get a job you like doing. There are lots of jobs where you can make decent money and have a great lifestyle.

Personality Insights

Highly recommended book: For Whom the Bell Tolls, by Ernest Hemingway; Customers.com, by Patricia Seybold.
Preferred type of music: Over the last two years, Iíve listened to symphonies and been into bands like Bauhaus, which is 1980s alternative rock, kind of tweaked industrial music.
Favorite vacation spot: Tuscany, Italy.
Favorite restaurant: Savona, West Conshohocken.
Kind of car you drive: 1999 black Jeep Cherokee.
Name of spouse and children: Wife Tiffany, and son Nathan.
- Elizabeth Bennett

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